.svg)
Ashleisure Fit is a dynamic fitness and wellness brand founded by Ashley, a kinesiologist, trainer, and nutrition coach. Ashleisure Fit combines exercise science, rehabilitation, and holistic health to provide versatile and personalized services for clients. The brand reflects Ashley’s mission to empower individuals to achieve their fitness and wellness goals while addressing the multifaceted nature of their lifestyles.
Challenge
Ashleisure Fit needed to establish a stronger digital presence that showcased the brand’s professionalism and unique approach to health and fitness. They sought a website brand video and professional studio photography to:
• Introduce Ashley as the approachable, knowledgeable founder.
• Highlight the fitness studio and clinic’s modern facilities.
• Capture authentic action shots of training and rehabilitation sessions.
• Appeal to health-conscious individuals seeking personalized and science-backed care.
KOL Concepts partnered with Ashleisure Fit to create a visually stunning and engaging website brand video complemented by high-quality professional photography. These assets were designed to enhance the website’s aesthetic appeal and resonate with potential clients.
1. Discovery and Pre-Production:
• Collaborated with Ashley to identify key messaging and visual elements that align with the brand’s ethos.
• Developed a storyboard for the video, focusing on showcasing the studio’s versatility, Ashley’s expertise, and client success stories.
• Planned photography shots to capture action-packed moments and the studio’s inviting environment.
2. On-Site Production:
• Brand Video:
• Filmed Ashley in action, conducting personal training sessions, guiding clients through rehabilitation exercises, and providing nutrition coaching.
• Included shots of clients using modern fitness equipment, emphasizing the studio’s high standards.
• Featured a voiceover from Ashley, sharing her story and the values behind Ashleisure Fit.
• Professional Photography:
• Captured action shots of clients working out and engaging in therapy sessions, highlighting the energy and functionality of the space.
• Took lifestyle photos of the fitness studio and clinic, showcasing its clean, modern design and welcoming atmosphere.
3. Post-Production:
• Edited the video to highlight Ashleisure Fit’s core values and services, integrating smooth transitions and on-screen text to emphasize key points.
• Optimized the video and photographs for website use, ensuring fast loading times and mobile responsiveness.