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The "Trip to Vancouver" campaign aimed to elevate brand awareness for The DOUGLAS, an Autograph Collection Hotel by JW Marriott, by highlighting it as a luxurious gateway to Vancouver. The campaign targeted travelers interested in a sophisticated yet immersive city experience, positioning The DOUGLAS as the ideal destination for a refined stay in Vancouver.
This integrated campaign included a video commercial, professional photography, and social media reels, all focused on the unique offerings at The DOUGLAS. By blending scenic city views with the hotel’s premium amenities and stylish spaces, the campaign captured the essence of The DOUGLAS as a luxurious urban retreat.
1. Video Commercial
The video commercial served as a virtual tour, guiding viewers through The DOUGLAS experience. With cinematic sequences that moved from Vancouver’s iconic landscapes into the elegant interiors of The DOUGLAS, the video highlighted features such as luxurious suites, curated dining, and stylish lounges. This immersive storytelling conveyed the hotel’s role as both a stylish retreat and a gateway to the city’s vibrant culture.
2. Photography
Our photography focused on capturing The DOUGLAS’s sophisticated aesthetics, showcasing its blend of modern luxury and refined elegance. Key images featured the hotel’s chic guest rooms, upscale dining, and scenic city views from within the property, creating an inviting visual narrative of comfort and style.
The "Trip to Vancouver" campaign effectively branded The DOUGLAS as a top-tier destination for visitors seeking a luxurious, culturally immersive Vancouver stay.