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Beginning in 2017 with a single Vancouver location, Pokerrito set out to redefine the poke experience and grow its brand footprint through a strategic social media approach. The goal was to showcase Pokerrito’s unique pan-Asian flavors, community engagement, and sustainability commitment, ultimately driving brand loyalty and expansion across Vancouver.
Through strategic social media, Pokerrito grew from 1 to 12 locations, becoming a recognized, trusted brand in Vancouver’s food scene by offering an experience of flavor, community, and mindfulness.