Kingdom Salon Group

Objective

Kingdom Salon Group sought to revitalize its digital presence across its four salons, educational platform, and major industry events. The goal was to enhance the brand’s visibility by revamping their website and social media with high-quality, engaging content that showcased their expertise and leadership in the hair industry.

Approach

1. Website & Social Media Revamp
   Produced a comprehensive suite of fresh, polished content to overhaul Kingdom Salon Group’s website and social media platforms. This included tailored visuals, videos, and messaging for their four different salon brands—as well as the Hair Art Academy. Each piece was designed to reflect the unique style and services offered, with the revamped website featuring a modern design, streamlined navigation, and compelling imagery to elevate the user experience.
2. Hair Show Conference
   Delivered extensive content coverage for the Hair Show Conference, which attracted over 600 attendees and featured top industry brands such as American Crew, Wahl, Rene Furterer Paris, and Revlon. The content included event highlights, behind-the-scenes footage, and promotional reels, capturing the dynamic atmosphere and creative showcases of the event, building anticipation for future conferences.
   

This digital revamp elevated Kingdom Salon Group’s brand across their salons, academy, and conference, boosting engagement, expanding reach, and solidifying their industry leadership.

The content production efforts successfully revitalized Kingdom Salon Group’s online presence, increasing engagement across their social media channels and enhancing the user experience on their revamped website. The consistent, high-quality visuals and videos helped attract new clients, expand the audience for their four salons, Hair Art Academy, and build excitement around the annual Hair Show Conference, solidifying Kingdom’s reputation as a leader in the hair industry.