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Par Kitchen & Bar, a restro-entertainment destination in Surrey, BC, wanted to position itself as the premier venue for corporate bookings, family gatherings, special occasions, engagement parties, and more. With versatile spaces that cater to diverse events, they aimed to dramatically increase their booking inquiries and attract high-profile clients alongside community events.
They partnered with KOL Concepts to scale their marketing efforts and achieve these ambitious goals.
At the beginning of the engagement, Par Kitchen & Bar faced several hurdles:
The goal was to elevate their brand presence, expand their audience, and establish themselves as the go-to venue for private events in the area.
To tackle these challenges, KOL Concepts developed a multi-faceted strategy that combined paid advertising, short-form video content, and a focus on tailored messaging.
1. Paid Advertising Campaigns:
2. Short-Form Video Reels:
3. Positioning and Messaging:
Positioned Par Kitchen & Bar as a one-stop destination for all types of events, emphasizing its ability to cater to corporate clients, special occasions, and community gatherings.
The strategy delivered extraordinary results:
KOL Concepts helped Par Kitchen & Bar transform its event booking process, scaling from just 15 inquiries per month to 300 event bookings per month.
By blending paid advertising and creative video marketing, the venue attracted high-profile corporate clients and became the go-to spot for family celebrations, engagement parties, and special occasions. This case study highlights how tailored marketing strategies can help businesses unlock their full potential.