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Restful Moments, a premium pyjama brand, approached KOL Concepts to craft a complete brand identity. This included:
• A cohesive moodboard to guide branding and marketing.
• A logo that embodies relaxation and sophistication.
• Custom box packaging to elevate the unboxing experience.
• Deliverables such as social assets, a favicon, and a color palette for consistent visuals.
Logo & Branding
• Designed a primary logo, secondary logo, and submark with soft, elegant typography.
• Established a calming color palette featuring dusty blues, blush pinks, and warm neutrals.
Packaging Design
• Created natural kraft box packaging with thoughtful details like subtle patterns and calming messaging: “The comfort is yours to keep.”
Moodboard & Social Assets
• Developed a moodboard with soft textures and muted tones to reflect tranquility.
• Delivered polished social media templates to ensure consistent branding across platforms.
Deliverables
• Primary Logo & Submark
• Custom Box Packaging Design
• Moodboard & Branding Guidelines
• Favicon & Social Media Templates
• Color Palette