September Cafe

Brand Shoot

Client Background

September Coffee is more than just a café—it’s a space where friendship, hospitality, and adventure intersect. Inspired by the serene yet exhilarating energy of the Atlantic Coast, the café was designed to evoke the feelings of a fresh start, calm mornings, and the thrill of new experiences.

Founded in 2016 as a café, retail space, and surfboard shaping studio, September Coffee has grown into a beloved community hub. It represents the balance between calm and excitement, fueled by a passion for coffee, surfing, and connecting with others.

Project Overview

Goal: To visually capture the duality of September Coffee—a place that offers the tranquility of a morning coffee paired with the energy of community and adventure.

Focus Areas:

1. The café’s inviting, thoughtfully designed interiors.

2. The friendly and diverse team that makes September Coffee unique.

3. The sense of community and connection the space fosters.

Approach

We conducted a carefully planned photo brand shoot to authentically capture the essence of September Coffee:

1. Storytelling Through Photography:

• Focused on creating images that reflect the café’s dual identity—a place of calm mornings and vibrant community connections.

• Balanced lifestyle shots of customers enjoying coffee with detailed shots of the café’s interiors and decor.

2. People at the Heart:

• Highlighted candid interactions among the staff and customers to bring out the spirit of hospitality and friendship.

• Showcased the diverse, fun-loving team that embodies September Coffee’s welcoming atmosphere.

3. Visual Details:

• Captured the little moments that define the café experience: a steaming cup of coffee, the warmth of sunlight on the tables, and the surf-inspired design elements that make September Coffee unique.

The shoot was designed to visually narrate September Coffee’s story, ensuring every shot resonated with their brand identity and community focus.

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