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In 2020, during the height of the COVID-19 pandemic, a newly opened multidisciplinary clinic in Vancouver faced the challenge of attracting patients and establishing itself in a highly uncertain time. With no clients and a small team of just five practitioners, they approached us to develop a marketing strategy that would bring in new business and set them on the path to growth.
The clinic offered services such as massage therapy, chiropractic treatments, active rehab, physio, acupuncture, and pilates. Our goal was to create a focused, data-driven marketing campaign to maximize results with a limited initial budget.
Through a discovery session and analysis of appointment data, we identified massage therapy as the best focus area due to:
We launched a lean paid advertising strategy, targeting key platforms:
1. Google Ads PPC: To capture high-intent searches.
2. Facebook Ads: To build local awareness and engage the community.
3. Instagram Ads: To connect with visually-driven audiences and younger demographics.
This omnichannel approach allowed us to reach the right audiences effectively while working within their modest budget.
The first year of the campaign yielded impressive results:
These results enabled the clinic to reinvest in its marketing efforts and continue building on this early success.
Where They Are Now - Scaling to 3 Locations with $3M Annual Recurring Revenue
Since those early days, the clinic has experienced exponential growth:
This clinic’s journey from a humble start with five practitioners to a thriving network of three locations is a testament to the power of targeted marketing. By leveraging data, focusing on high-value services, and strategically scaling efforts, they’ve achieved remarkable growth, transforming into a trusted name in multidisciplinary care. Their success demonstrates how businesses can overcome challenges with the right strategy and commitment to growth.